社会资本视角下高校校友资源开发的路径探析

Study on Development Paths of College Alumni Resources From the Perspective of Social Capital

高校校友是高校珍贵的资源,是衡量高校综合影响力的重要一环。校友与高校的合理定位与良性互动,能够使双方都从中获得提升与发展,但行为的发生受到价值观念、信任障碍、活动平台等因素的影响。社会资本的结构、关系和认知三个维度与校友资源的开发之间关系密切,通过影响校友与母校互动机会的保证、意愿的发生以及理念的形成,来促成高校校友资源的合理开发与利用。

College alumni are precious resources of colleges and universities,which is an important part of measuring the comprehensive influence of colleges and universities. The reasonable orientation and positive interaction between alumni and universities help boost their promotion and development. However,action is influenced by such factors as values,trust barriers and activity platforms. The three dimensions of social capital,structure,relation and cognition,are closely related to the development of alumni resources. Through the effect on guaranteeing opportunities for interaction between alumni and universities,generating wills and forming ideas,we can promote the rational development and use of alumni resources of colleges and universities.