网络媒体的发展对期刊媒体的影响与对策

The Impact from Network Media on Periodical Media and the Countermeasure towards This Impact

互联网在中国的迅猛发展 ,给传统媒体带来了深刻的影响和冲击。网络扩大了信息传播 ,实现了受众体的自由选择。要充分利用网络信息传递快速及时的特点 ,为期刊选题策划提供信息服务。在信息传播现代化的社会 ,期刊应加快适应社会的步伐 ,不断完善其功能 ,发挥自身的优势 ,以适应市场经济的需要。

The rapid development of the Internet in China has formed deep influence and impact on the traditional media.The network has expanded dissemination of information,and realized the free choice of receiving bodies.The fast and timely characteristic of information transmission on the network should be fully utilized,in order to provide service for topic selecting and planning.In the society with modernization of information dissemination,the periodical should perfect its function constantly,and bring into play its own advantage,so as to meet the needs of society.