摘要
阐述了大规模定制产生的背景,分析了大规模定制的概念、原理及其优点;论述了产品的可分解性是实施大规模定制的必要条件,并提出了模块化和延迟差异策略以及在实施中应注意的问题。
Mass customization is a new model of marketing to adapt to the tendency of demand individualization. This thesis discusses the principles ., the necessary preconditions and strategies of mass customization, as well as some issues to be cared for.
出处
《上海管理科学》
2002年第1期55-57,共3页
Shanghai Management Science
