合理选择分销渠道 有效提高企业市场占有率

Rational selection of distribution channels to effectively capture a high percentage of market share

分销渠道是企业的无形资产。本文通过对企业分销模式、分销渠道策略、分销渠道管理几个方面的再认识,介绍了企业如何合理选择分销渠道,并结合铝厂分销渠道模式探讨了今后企业分销渠道的发展方向。

The distribution channels are in a sense intangible assets.Having attained fur-ther understanding of distribution modes of enterprises and strategy of distribution channels,the author introduces enterprises concerned how to rationally select distribution channels and dis-cuss on orientation of development of distribution channels of enterprises in future in integra-tion with distribution channel modes of some aluminum smelter.