制造企业需求管理研究

Research on Demand Management of Productive Corporation

文章介绍进入买方市场后 ,产能有限的制造企业进行需求管理的重要性 ,对需求管理的内涵、基本内容 (包括销售预测、订单管理、出货管理、销售分析 )、方法工具和工作流程进行具体分析。

This article states the importance of practicing demand management to a productive corporation with limited producing ability.Then,it presents the brief introduction of demand management,which includes its concept,main factors(including sales forecasting,customer order management,shipping management,sales analysis),methods and procedure.