摘要
开发自有品牌是国有商业企业摆脱困境并求得发展的有效途径 ,而以虚拟企业的方式实施策略联盟开发自有品牌 ,既能充分发挥自身的优势 ,又能低成本地实现功能的扩张 ,从而使商业企业再创辉煌。
Exploiting exclusive brand is an efficient way for national commercial enterprise to free oneself from difficult positions. Exploiting exclusive brand with tactical union in a suppositional enterprise way,it not only can fully exert adventages of oneself,but also realize functional outspread, which can make commercial enterprise create refulgence again.The key to the problem is how to deal with the allied relationship of the productive enterprise.
出处
《中南民族大学学报（人文社会科学版）》
CSSCI
北大核心
2002年第5期103-105,共3页
Journal of South-Central Minzu University (Humanities and Social Sciences)
关键词
商业企业
品牌开发
虚拟企业
策略联盟
企业关系
commercial enterprise
brand exploitation
virtual enterprise
tactical union enterprise relationship
