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星汇园潜在购房者感知价值及购买意向调查 被引量：2

Real Estate Market: A Case Study of the Pre-purchase Consumption Value and Purchase Intention
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摘要 通过对星汇园潜在购房者的问卷调查及其统计分析 ,探讨了品牌形象、本体素质、户型设计和地段等因素对潜在购房者感知价值的影响 ,以及户型设计、室外环境。 By means of questionaire investigation of the potential purchasers in the Xinghuiyuan housing cluster and subsequent statistical analysis,this paper reveals the impact of the following factors on consumption value and purchase intention:the image of business establishment,noumenal quality,house style design,sector_location and external environment.
作者 向长江 谢荣锋 韩小芸
机构地区 广州大学经济与管理学院 广州新恒业房地产咨询有限公司 中山大学管理学院
出处 《广州大学学报（社会科学版）》 2002年第7期71-75,共5页 Journal of Guangzhou University:Social Science Edition
关键词 潜在购房者 感知价值 购买意向 potential purchasers consumption value purchase intention
分类号 F293.35 [经济管理—国民经济]
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参考文献3

  • 1[1]Zeithaml, Valarie A. Consumer Perceptions of Price, Quality and Value: A Means- End Model and Synthesis of Evidence[J].Journal of Marketing, 1988,52(July): 14.
  • 2[3]Hair, Joseph F. Jr. ,Dolph E. Anderson,Ronald L. Tatham,William C. Black. Multivariance Data Analysis with Readings[ M]. New York: NY - millan Publishing Company, 1992:449.
  • 3[4]Baron, R. M. D.A. Kenny. The Moderator-mediator Distinction in Social Psychological Research: Conceptual, Strategic,and Statistical Considerations[J]. Journal of Personality and Social Psychology, 1986, 51:1173 - 1182.

同被引文献16

  • 1吴殿廷,钟景鼐,江周祥,郭乾坤,姜晔,韦韧.大都市与中小城市居民家庭购房影响因素对比分析——以北京市与瓦房店市为例[J].社会科学辑刊,2007(2):100-105. 被引量：3
  • 2M. Menchik. Empirically Validating Preference Measures[ J ]. Environment and Planning, 1972, (4) :445 - 458.
  • 3Mahlon R. Straszheim. Estimation of the Demand for Urban Housing Services from Household Interview Data[ J]. The Review of Economics and Statistics, 1973 : 1 - 8.
  • 4Adepoju G. Onibokun. Evaluating Consumers' Satisfaction with Housing: An Application of a Systems Approach[ J ]. AIP Journal , 1974, (40) : 189 - 200.
  • 5Douglas S. Bible. Intra Urban Migration with Special Emphasis on Housing and Neighborhood Attributes[ D ]. The Ohio State University, 1977.
  • 6John C. Weicher, New Home Affordability, Equity, and Housing Market Behavior [ J ].Journal of the American Real Estate and Urban Economics Association, 1978 , (4) : 395 -416.
  • 7Donald J. Hempel,Subhash C. Jain. House Buying Behavior: An Empirical Study in Cross -Cultural Buyer Behavior[ J ]. Journal of the American Real Estate and Urban Economics Association , 1975, ( 1 ) : 1 - 21.
  • 8George C. Galster. Black and White Preferences for Neigh-borhood Racial Composition[ J]. Journal of the American Real Estate and Urban Economics Association, 1982, (1) :39 -66.
  • 9Vladimir Bajic. Housing - Market Segmentation and Demand for Housing Attributes: Some Empirical Findings [ J ].Journal of the American Real Estate and Urban Economics Association, 1985, ( 1 ) :58 - 75.
  • 10Theron R. Nelson, Joseph Rabianski, Consumer Preferences in Housing Market Analysis: An Application of Multidimensional Scaling Techniques [ J ]. Journal of the American Real Estate and Urban Economics Association, 1988, (2) : 138- 159.

二级引证文献5

广州大学学报（社会科学版）
2002年 第7期

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