多重复合的当代中国电视文化意识形态

Multi-folded Ideology of Contemporary Chinese TV Culture

电视文化的意识形态是隐蔽的 ,却是关乎电视文化发展方向的根本性问题。当代中国电视文化的意识形态在经济转型、价值多元的语境下 ,又由于其社会公益事业地位和大众文化特性 ,表现出国家意识形态、市场意识形态、精英意识形态、白领意识形态。

Ideology plays an ulterior role in TV culture, but presents the fundamental issue of where to lead the culture. From the social cultural point of view, the ideology of TV culture performs as a symbolic environment; from the mass cultural perspective, it penetrates as means of entertainment; from the artistic standpoint, it exists as an aesthetic approach. The ideology of contemporary Chinese TV culture, given the context of economic transformation and diversification of values and attributed by its public welfare status and mass cultural characteristic, reflects a multi folded state of being, including political ideology, market ideology, intellectual ideology, white collar ideology and populace ideology.