原材料经济订购及产品定价策略

Raw Material Economic Ordering and Product Pricing Policy

生产企业产品的需求量受销售价格的影响 ,而产品需求量的大小必将影响原材料的经济批量 .本文研究生产企业为获取最大利润如何确定原材料的经济批量及产品销售价格 .文中主要就单产品生产问题进行讨论 ,并指出多产品生产时可分解为多个单产品生产问题 .作为一个特例 。

The demand rate of products of a productive enterprise is influenced by the sale price. The raw material economic ordering quantity is affected by the product′s demand rate simultaneously. This paper studies the problem that how the productive enterprise determines its raw material economic ordering quantity and products′ sale price in order to get the maximum net profit. This paper mainly considers this problem for only one kind of products. If there are several kinds of products, the problem can be solved by the proposed method for every kind of products. It is also pointed out that the determination method is suitable for commercial enterprises.