摘要
滑雪旅游已经成为大众冬季旅游的重要项目,市场需求持续增长,滑雪旅游目的地(滑雪场)数量不断增加,市场竞争日益加剧。亚布力滑雪度假区旅游资源丰富,配套设施完善,交通区位优越,市场需求旺盛、发展环境良好,但也存在产业规划不合理、营销意识薄弱、产品结构单一、专业人才缺乏等限制因素;必须统筹规划,开展整合营销,推进目的地信息化建设,开展多种经营。
As a favorable consuming item,skiing tourism is becoming a popular travel choice in winter.Therefore,the skiing market especially skiing destination is facing increasingly serious competition and challenges fromhome and abroad.In spite of the strengths,there exist many problems in Yabuli skiing resorts. Therefore,someeffective measures must be taken to improve its tourism competitiveness.
