摘要
生态旅游作为"可持续发展"的理想的旅游业形式,将经济效益、生态保护和社会效益三者结合起来,已在我国取得了一些进展。乐山市作为全国最早发展生态旅游的代表性地区之一,生态旅游产业发展格局已初步形成。论文通过调查旅游者对乐山生态旅游目的地形象的预期、感知及其对比分析,探讨了乐山市生态旅游目的地形象提升的战略策略。
It is known that Ecotourism is an ideal and sustainable industry. This industry makes some progress in combination with economic benefits,ecological protection and social benefits. Leshan,as one of the representative ecotourism cities,has developed its elementary ecotourism. This paper studies customer group's expectation,opinions about the image of ecotourism destination in Leshan. This article analyzes strategic measures for promotion of this image.
基金
乐山市科技局软科学计划项目(08JRK116)
关键词
乐山
生态旅游目的地
形象提升
Leshan City
ecotourism destination
image promotion
