基于供应链整合的旅游目的地竞争力提升研究——以京津冀区域旅游目的地为例

Competition Improvement of Tourism Destination Based on Integration of Supply Chain——A Case Study of Beijing,Tianjin and Hebei Province

论文从旅游目的地竞争力的内涵入手,提出了依靠旅游目的地供应链整合提升目的地竞争力的观点。通过分析旅游目的地供应链的内涵和特点,梳理了旅游目的地商业服务和公共服务供应链各自的整合过程及两者之间的整合过程,并以京津冀地区为例将其扩展到区域旅游目的地发展中,指出了进一步提升旅游目的地竞争力的途径。

This paper is based on connotation of competition for tourism destination. This paper suggests that competition improvement of tourism destination should depends on integration of supply chain. According to characteristics and connotation of this supply chain,integration of supply chain for commercial and public service in tourism destination is analyzed. With a Case study of Beijing,Tianjin and Hebei province,this paper also talks about development of regional tourism destination. And measures for improving competition of tourism destination are put forward in this study.