摘要
商务男装是界于职业装和休闲装之间的一种服装风格,既具有职业装的稳重干练,又具有休闲装的随意与时尚。论文从商务男性的着装心理和色彩心理两个方面入手,从"色彩营销"的角度提出了对商务男装品牌实施色彩开发的理论。
Business wear is characterized by mature. And leisure wear is characterized by fashionable and casual. Commercial Men's clothing is intervenient between the two styles. This paper firstly analyzes men's psychological state in wear and color. Then it talks about color development of business wear for men.
基金
浙江纺织服装职业技术学院课题"男装品牌的色系与陈列研究"(2006-2A-001)
关键词
商务男装
着装心理
色彩心理
色彩营销
commercial men's clothing
apparrel psychology
color psychology
color marketing
