摘要
入境旅游市场在提高外汇收入、提升国家形象、提供就业机会等方面发挥着重要作用,然而,在现有关于入境旅游需求的定量研究中,研究者一般是从价格和收入角度建立需求模型。本文认为,由于客源地和目的地之间的差异,可能导致信息不对称使价格机制失灵。而贸易的发生将刚性拉动商务旅游者来华,商务旅游者通过"示范效应"和"宣传效应"带动更多的旅游者访华。通过欧洲四国意大利、法国、荷兰和德国旅华市场的实证研究显示,该假设没有被证伪。
Inbound tourism market plays an important role in increasing foreign exchange earnings,enhancing national image as well as providing job opportunities.However,present quantitative studies on inbound tourism demand are mostly made on the basis of demand model which is founded by researchers from the angle of price and income.The author holds the opinion that misdistribution of information may cause malfunction of the price system due to the differences between tourism-generating region and destination.Meanwhile,trades promote business tourist population rigidly,which will introduce more visitors to China through 'Demonstration Effect' and 'Advertising Effect'.Empirical study on Chinese inbound tourism market from Italy,France,Netherlands and Germany shows that there are no counterarguments against the above hypothesis.
