青岛市高职院校大学生旅游市场开发研究——以青岛酒店管理职业技术学院为例

Study on Tourism Market Development of College Students in Higher Vocational Colleges of Qingdao——A Case Study of Qingdao Hotel Management College

高职院校是我国高校的重要组成部分,高职院校的在校生在大学生旅游消费群体中占有很大的比重。笔者以青岛酒店管理职业技术学院为例,调查了高职院校大学生旅游需求的典型特征,并在此基础上提出了开发高职院校大学生旅游市场的策略,以期对旅游市场的开发起到一定的指导意义。

Higher vocational colleges are the important parts of Chinese colleges.Enrolled students in those colleges account for a high proportion of all the college students who conduct tourism consumption.Giving the example of Qingdao Hotel Management College,the author investigates typical characteristics of college students' tourism demands in higher vocational colleges and on the basis of it,puts forwards a series of strategies to develop tourism market of college students in higher vocational colleges,in order to play a guiding role in the development of tourism market to a certain extent.