摘要
背包旅游作为一种时尚的自助旅游形式深受大学生群体的喜爱。通过因子分析,发现影响大学生背包客旅游行为意向因素主要有:旅游目的地吸引物因素、旅游交通因素、目的地旅游风气因素、背包客价值因素和背包客态度因素。其中最有影响力的因素是旅游目的地吸引物因素。
Backpack tourism,a fashionable self-service travel form,is strongly favored by university students.By factor analysis,the paper finds the main factors that influence the tourism behavior intention of university student backpackers,including attractions in tourism destinations,tourism traffic,general mood of tourism in the destinations,backpackers' values and backpackers' attitudes.The factor of attractions in tourism destinations is the most influential one.
关键词
大学生
背包旅游
旅游行为
意向
影响因素
university student
backpack tourism
tourism behavior intention
influential factors
