国际与国内酒店集团在我国的品牌发展比较研究

Comparative Study on Brand Development of International and Domestic Hotel Groups in China

文章总结了国际与国内酒店集团在我国的品牌发展概况,并从六个方面对国际与国内酒店集团的品牌综合实力进行了比较,最后提出了国际酒店集团品牌发展对我国本土酒店集团品牌塑造的经验启示。

This paper summarizes the general situation of brand development of international and domestic hotel groups in China,compares the comprehensive brand power of international hotel groups with that of domestic hotel groups,and finally shows the experience and enlightenment of brand development of international hotel groups towards the brand creation of domestic hotel groups.