论名牌栏目与名牌产品的品牌互动

Mutual Influence between Well-known Brand Programs and Well-known Brand Products

强化名牌栏目与名牌产品品牌互动的正影响是一种新的品牌经营思想。名牌产品与名牌栏目相互依赖———互动中具有正影响,因为名牌栏目是名牌产品信息传播的有效载体,名牌产品广告信息促进名牌栏目品牌的创建与维持。名牌产品与名牌栏目有时也相互排斥———互动中具有负影响。强化名牌产品与名牌栏目品牌互动的正影响,要靠媒体与企业双方用心经营。

It is original management idea that intensifies the active influence between well-known brand programs and the well-known brand products.The well-known brand programs are efficient carrier that communicates the messages of the well-known brand products.The advertising messages of the well-known brand products can promote emergence and maintenance of the well-known brand programs.Between the well-known brand programs and the well-known brand ,the enterprise should work hard to ensure the active influence.