论电大继续教育必须实施品牌战略

On Strategy to Establish a Famous Brand for TVU's Further Education

本文结合湖北电大近几年开展中央电大继续教育学院推出的《国际财务与会计证书》培训项目的实践,提出了电大继续教育要在竞争中求生存,要想长足持续发展,必须积极探索,与时俱进,实施电大继续教育项目品牌战略,这样才能在激烈的市场竞争中,始终处于主动和领先地位的发展思路。

Based on Huhei TVU's practice of the project of 'International Finance and Accounting Certificate'proposed by CCRTV, this paper holds that in order to survive in the competition, Hubei TVU should keep up with thetimes, carry out strategy to establish a famous brand to pioneer the trend.