芙蓉江景区CS策划

CS strategy of Furong river scenic spot

顾客满意是21世纪营销的新发展,CS战略以顾客为中心,以增强企业的竞争力为目的。顾客满意是一个企业长期发展、最终追求的目标。文章结合实地考察芙蓉江景区存在的一些影响顾客满意度的问题,拟在CS策划中找出它的不足,依照一定的原则,进行CS策划,让景区的工作围绕顾客来进行。

Customer satisfaction is the new development of the 21st century marketing,CS strategy takes clients as the central,aims at enhance of enterprise competitiveness.Customer satisfaction is the ultimately pursue of corporate long-term development.Combined with the problems that influence customer satisfaction in field trips of Furong river scenic spot,find out the deficiency,according to certain principles and going CS planning,let the work of scenic area around the customer.