入世后如何建立中国汽车工业的营销体系

How to Set up Sales and Marketing System of China Automotive Industry after Joined WTO

介绍营销体系功能、影响营销体系建立的因素、国际汽车营销模式和国际汽车营销体系。通过借鉴国外先进的汽车营销体系，结合中国营销体系的现状，提出了入世后如何建立中国汽车工业营销体系的看法。

The functions of sales and marketing system, the factors to affect construction of sales and marketing system, the mode of sales and marketing system in international and the intemational sales and marketing systems are introduced in the pa- per. By usng the experiences of foreign contrive des and marketing system and combining with the current situation in China automotive sales and marketing system, a point of view that how to set up a sales and marketing system in China automotive in- dustry after joined in WTO is put forward in the paper.