摘要
CRM现在逐渐成为企业的焦点 ,也成为计算机领域一个活跃的研究领域。介绍了有关CRM和数据挖掘的一些基本概念 ,以及数据挖掘应用于CRM所带来的好处 ;最后指出了如何在CRM中实施数据挖掘应用。
Customer Relationship Management(CRM) is becoming the focus of enterprise and an active research field of computer science.The ariticle introduces some basic concepts about CRM and data mining,and some benefits brought by data mining in CRM.At the end it points out how to apply data mining applications in CRM.
出处
《计算机应用研究》
CSCD
北大核心
2002年第10期71-74,共4页
Application Research of Computers
