移动门户现状浅析

Analysis of the Status of Mobile Portal

目前,移动门户领域竞争激烈,主要有四类竞争者:移动运营商、ISP、新加入者和软硬件提供商,其中处于优势的移动门户大部分由移动运营商建立。相比于欧洲门户的紧缩,日本i-mode因其技术优势、低成本和有效的提供商与运营商间的分配机制而大获成功。欧洲移动运营商由此进行了一系列改进。在移动门户提供的服务特点上,第三方提供服务在亚洲很流行,在欧洲和北美也逐渐成为主流。

Now,the competition in mobile por-tal field is very fierce.There are mainly4kinds of competitors:mobile operator,fixed ISP,new -comer,software and hardware provider.The mobile portals in the green tree are estab lished by mobile operators.Comparing to the contraction of European portals,Japanese i-mode has made a great coup due to its technical advantages,low-cost and effective distribution system between providers and op erators.Therefore,European mobile operators has made a series of modi -fication.As for the features of services pro-vided by mobile portals,services provided by the-third -party are popular in Asia and be come the leading mode in Europe and North America.