21世纪我国体育产业发展趋势与策略

Development Uptrend and Strategy of Chinese Sports Industry in 21Century

网络经济、知识经济及我国加入世贸等因素将全面改变 2 1世纪我国体育产业的发展现状 ,以网络经济为先导的知识经济将使我国体育产业面临机遇和挑战。能否做好应有的准备 ,有效地迎接挑战 ,关系到我国体育产业在 2 1世纪乃至更长的历史时期的发展前途与命运的重大问题 ,从这一角度出发 ,作者认为 :知识化、网络化、虚拟化、柔性化、个性化将是我国体育产业的发展趋势。同时 ,我国体育产业必须在产业上进行创新 ,实施知识管理 ,提高从业人员素质 ,以适应新技术。

The developing status of Chinese sports industry will be roundly changed by some factors such as network economy,intelligence economy and joining WTO.The intelligence economy which is led by network economy will compel Chinese sports industry to be confronted with opportunities and challenges.Whether or not to be preperatively and availably receive the challenges is a very important issue for its future in21 century and even longer era.From this point of view,we figure that intelligence,network,dummy,tender and individuation trend will be the uptrend of Chinese sports industry.Furthermore,Chinese sports industry fitting the need of new technology and new economy must depend on industry innovation,intelligent management and improvement of stuff′sdiathesis.