层次分析法在物流企业仓库选址中的运用

The Application of AHP in the Logistic Company

物流市场竞争的加剧要求企业经营者不断提高物流服务质量以加强企业竞争力。仓库选址作为物流企业提高物流服务质量的战略决策 ,需要企业决策者综合考虑地理条件、顾客、管理等因素后迅速作出判断。这是一项复杂的任务。层次分析法 (AHP)是一种利用专家经验将定性的综合判断转化为具体的定量判定的方法。运用AHP ,可以对物流企业的仓库选点和战略决策提供比建立数学模型更方便可行的分析方法。

The intensified competition in logistic market requires managers to improve the service quality continuously in order to reinforce the competitive advantage of their logistic company. The location-selection of warehouse is a strategic way to improve the logistic service quality. Managers need to make smart decisions after taking a fully consideration of geology, consumers, management cost. This decision is usually a hard task. Analytic Hierarchy Process is a way in which to make quality and synthetic determination into a clear quantity determination. By AHP, We get an easier and more practicable analytic process than module of mathematics.