建立我国可持续体育消费模式的研究

Research on the Establishment of Sustainable Sports Consumption Model in China

可持续消费是可持续发展的前提和延伸,与可持续发展是相互对应、相互依存的关系,可持续体育消费也不例外。从经济学的角度看,可持续体育消费具有可持续性、适度性、差异性等特点,建立可持续体育消费应以此为根据。我斩体育消费伴随体育产业的发展刚刚起步,有许多不合理的方面。建议以小康生活标准为基础,建立我国体育可持续消费模式。

Sustainable Consumption is the premise and extension of sustainable development, whose relations are inter-related and inter-dependent. It is the same with sustainable sports consumption. From the economic aspect, sustainable sports consumption has the characteristic of substantiality, moderation and differentiation, which should be the ground to establish it. There are many irrational aspects on our sports consumption that has just begun its step along with sports. It is suggested that the establishment of sustainable sports consumption model should be based on the standard of wealthy life.