国有纺织集团发展集群品牌战略研究

A Study on cluster-brand development strategy of state-owned textile group corporation

在纺织业面临产业变革的背景下,研究了影响我国国有纺织集团发展集群品牌战略的因素,为国有集团突破自身机制和体制的瓶颈提供了新的思路。首先运用定性与定量的方法,对国有纺织集团发展集群品牌战略的影响因素进行分析。选择了3个测量维度,构建了集群品牌战略影响因素模型,并利用Amos20.0对模型中的各个参数进行了估计。结果显示:产业链结构和业务范围对集群品牌建设有显著影响,而经营宗旨对集群品牌战略的影响不显著。

Under the challenge of the industrial revolution in textile industry, the influencing factors of cluster-brand development strategy of typical Chinese state-owned textile group corporation are studied, and new ideas are provided for state-owned group corporationbreaking through its mechanism system bottleneck. The influence factors of cluster-brand development strategy of state-owned textile groupcorporation are analyzed with qualitative and quantitative methods. Three dimensions are chosen to construct the influencing factor model ofcluster-brand development strategy, and each parameter in the model is estimated by Amos20.0. The results show that the industry chainstructure and business scope have significant influences on the cluster-brand construction, and the enterprise vision has no significant influence.