我国体育消费发展的研究

STUDY ON DEVELOPMENT OF SPORTS CONSUME IN CHINA

随着我国经济的迅速发展,人民收入有了较快的持续增长,这使得我国居民的消费水平和结构发生了变化。体育消费作为国民消费的一种,近些年来的发展速度和需求量逐年提升,并逐渐成为国民消费的重要组成部分。对体育消费理论和实践发展的研究,将为体育消费的发展提供理论依据和实践经验。

With the rapid development of economy, the peoples’ income increases continuously and fast, it has changed the level and structure of people’ s consume. As one kind of national consumers, sports consume develops fast and its demand is improved yearly in recent years. Sports consume has gradually become one important component of national consumes. Study on the theory and practice of sports consume will provide the theoretical basis and practical experiences for development of sports consume.