浅析电视节目包装——以电视节目《越策越开心》为例

Brief analysis televi-sion program packing——“More Plan More Is happy”take the television program as the example

电视节目包装是指对节目,栏目,频道甚至是电视台的整体形象。它包括节目主持人,文字,颜色,片头,节目编排等要素。本文从四个方面:节目主持人的包装、文字、颜色、片头来对电视节目包装进行分析,在分析说明各个要素在电视节目中的重要性的基础上,参照湖南卫视的名牌节目《越策越开心》的包装方式提出相应的电视节目包装建议,重点放在对节目主持人的包装的分析上。

The television program packing is refers to the program,the column, the channel is even television station's Over- all image.It including master of ceremonies, writing, color,filmtitle,essential factors and so on program arrangement.This article from four aspects:Master of ceremonies's packing,the writing,the color,the film title come ti the television program packing to carry on the analysis,in the analysis showed that each essential factor in television program's important foundation.refers to Hunan Wei Shi name brand program 'Plan is happier' the packing way ti propose the corresponding television program packing suggested that places with emphasis to master of ceremonles's packing analysis.