公共关系与CI、CS和声誉管理

Public Relations, CI, CS and Credit Management

近年来在国际性的公关反思思潮中 ,对公共关系与 CI、CS和声誉管理之间的关系的争论是大家关注的焦点之一。它们每一个都作为不可或缺的构成组元 ,共同构筑了现代社会组织的经营与管理的新的理念系统和思想体系。

Recently, in the reflection of international public relations, the debate on the relationship among public relations, CI, CS and credit management is one of the focuses. They all form the operation and management concept system of modern organizations. The dialect view and the delicate scientific concept should be used to discern the relationship between them.