由营销思维定势到营销思维创新——浅析在WTO背景下的“豫啤”发展策略

From Thinking Pattern of Marketing to Thinking Innovation of Marketing --On "Henan Beer" developing strategy under the WTO background

中国已成为世界贸易组织的一员。“豫啤”将面对国内外啤酒巨头抢夺市场的局面。在此生死存亡之际 ,“豫啤”该何去何从 ?

China is a member of WTO now, 'Henan Beer' will have to compete with the beer tycoons in & out. At the critical moment, what will 'Henan Beer' do? This article will give some suggestions.