摘要
着眼于高科技产品商业化过程中的推出阶段,探讨了在供应商和顾客高度不确定性的高科技营销环境下营销人员的具体运作方法,提出了从市场准备、瞄准目标市场、产品定位、实施四个方面将高科技产品推向市场的营销策略。
Based on the hitech products commercialization, this paper discusses the specific operations in the highly uncertain marketing environment, and puts forward the marketing tactics such as market preparation, target market, positioning, implementation.
出处
《华北水利水电大学学报（社会科学版）》
2002年第4期35-37,共3页
Journal of North China University of Water Resources and Electric Power(Social Science Edition)
关键词
高科技产品
营销行为
推出策略
hitech product
promotion tactics
marketing behavior
