环境公关的价值思考

Reflections on the Value of Environmental Public Relations

企业既是环境公关的主体，也是价值追求的主体。在生态文明的当代，企业的环境公关活动中包含了哲学价值追求的三个基本作用：即以绿色形象作为企业追求的价值目标；利用公益广告等作为价值追求的手段；以生态效益为价值评价的最高标准。这三者体现了环境公关中“双向平衡”模式与价值关系中“双向建构”模式的一致性。

The corporation is a value - laden body of Environmental Public Relations (EPR). In our contemporary ecological civi-lization, EPR activities of a corporation involve a value pursuit of a green image aimed at ecological standards and obtained through commercial advertising. This pursuit is an embodiment of the idea of a 'two-way balance' of public relations and a 'two-way construc-tion' of values.