供应链与海尔的战略调整

SCM and Strategic Adjustment for Haier Group

供应链是现代工商业的一种新的业态形式 ,它通过有效的客户和市场管理、对客户需求的准确预测和迅速反应以及最大程度地降低从原材料到生产、再到销售整个过程的库存和运转费用 ,为终端顾客提供最大的让渡价值 ,提高供应链成员整体的竞争力。海尔集团以超前性的战略眼光对公司的组织管理结构和经营方式进行了战略性的调整 ,为推行供应链管理和经营创造了条件。

Supply Chain is a new form of modrn business.Through effective customer and marketing management,quick response to consumer demands and maxmaziely decrease the cost of inventories and transferring merchandises,the SCM could provide the most customer delivering values to the end consumers,and improve the entire competitiveness for the members of supply chain.Haier Group strategically adjusted its organizational structure and operation mechanism in accordance with the requirements of SCM.