提高旅游购品企业竞争力的思考

Thoughts about Raising the Competition Force of Tour Shopping Enterprise

提高旅游购品企业的竞争力 ,一方面要从产品着手 ,加强旅游商品从设计、试制、生产、销售和服务全过程的质量管理 ,另一方面 ,要从商品流通领域着手 。

To raise the competition force of China's tour shopping enterprise, on one hand, the enterprises should attach importance to the production and empstrengthen the quality management of the entire process, such as, design, trial production, manufacturing, marting and service. One the other hand, the tour shop should attach importance to the merchandising and raise their management ability.