7McKinsey company : 2008 Chinese Consumer Survey, available at: http ://www. mckinsey, com/ideas/pdf/McKinsey_2008_Chinese_Consumer Survey. pdf.
8Morgan Stanley Research: Global TMT Market Sizing: Emerging Markets Have Finally Emerged, available at: http ://www. morganstanley. com/institutional/techresearcb/pdfs/tmt032306, pdf.
9Chinese rely heavier on user-generated content than Americans,available at: http://www, my-life-in-china, com/online-marketing/chinese-rely- heavier - on- user- generated- content- than-americans/.
