5Afuah, A. & Tucci C. L. Internet Business Models and Strategies: Text and Cases[M]. McGraw-Hill, 2001.
6Bagozzi, R.P., and Dholakia U.M. Intentional Social Action in Virtual Communities [J]. Journal of Interactive Marketing, 2002, 16 (2).
7Bressler, S., and Grantham C. Communities of Commerce[M]. New York: McGraw-Hill, 2000.
8Davis, F.D. Perceived Usefulness, Perceived of Use, and User Acceptance of Information Technology [J]. MIS Quarterly, 1989,13 (3).
9Dholakia, U. M., Bagozzi, R. P., and Pearo. L. K. A Social Influence Model of Consumer Participation in Network and Small-group-based Virtual Communities[J]. Journal of Research in Marketing, 2004, (21).
10Forrester Research. Cashing in on Community[EB/O1 ]. http ://www.forresterresearch.com
