适应农民购买行为变化,开拓农村市场——福建农村市场调查与分析

Developing rural markets to meet the change of farmers' purchase behaviour --Investigation and analysis of Fujian rural markets

在福建省农村居民购买行为调查和掌握第一手资料的基础上 ,分析了近期农民购买行为变化及其特点 ,同时根据农村经济发展的新形势 ,对“十五”期间农民购买行为作预测性的分析与研究 ,为有关部门开拓农村市场提出对策建议。

Based on the firsthand materials from an investigation of rural residents' purchase behaviour in Fujian, the recent change of farmers' purchase behaviour is analyzed. Meanwhile, in view of rural economic development, farmers' purchase behaviour during the period of the Tenth Five year Plan is predicted to offer the proposals for rural market development.