澳门博彩旅游业的国际化研究:障碍及对策

On the internationalization of Macao’s gambling tourism industry:Problems and its solutions

博彩旅游业主导了澳门经济,但澳门的博彩旅游业客源单一,过度依赖内地游客,易受内地政策环境的影响。国际化有助于澳门博彩旅游业开拓多元化市场,分散市场风险,但澳门受自身条件的限制,国际化发展存在诸多障碍。学术界关于澳门博彩旅游业国际化的研究十分罕见,本文提供了一个初步的尝试研究。本文首先分析了澳门博彩旅游业国际化发展的现状及其面临的问题和障碍,继而总结和评价了两个国际化博彩旅游城市——拉斯维加斯与新加坡的国际化经验与启示。接下来,本文在PEST模型的基础上加上全球化及人口变化两个因素,提出GDPEST模型,并应用于澳门博彩旅游业国际化的条件和外部环境分析。在以上分析的基础上,最后提出了促进澳门博彩旅游业国际化的一系列政策建议。

Nowadays,gambling industry is the core industry in Macao.Approximately 80%Macao’s government financial revenues are from the gambling taxation.The Chinese tourist is one of the most important sources for Macao,but some policies from China's Mainland control the tourist to come to Macao,which has a great effect on the tourism and gambling industry.Actually,as we all know,the economy of Macao is developed by the tourism and gambling industry.Internationalization can help Macao to expand the market,however due to the limitations of Macao such as space and economic structure,the development of internationalization has a poor influence.There are a few researches about the international development of Macao.This article believes international development can break the restriction of Macao’s social environment limitations,and diversified development is the vital method to improve the economic structure.Combined the PEST model and globalization as well as demography these two factors,this article constructs the GDPEST model to analysis the external environment and the trend of global development.With the benefits of the author’s working experiences in gaming industry and government,this article will try to use some theories and practices to research the obstructions of diversified development in Macao.Moreover,it is found that with the economic development of Macao,international development is an inevitable outcome and diversified development is an important method.