港澳大学生冲动性与消费罪恶感的关系:决策风格的中介作用

The Relationship between Impulsiveness and Consumer Guilt in University Students from Hong Kong and Macao:Mediation Effects of Decision-making Style

随着我国社会发展的日益进步,有越来越多的港澳青年人选择到内地学习,进而在大学毕业后留在内地谋求发展。这些时代的变化使得我们更加关注港澳大学生的身心发展,本文主要探索在京高校港澳大学生消费罪恶感、冲动性与决策风格三者之间的关系,以及决策风格在港澳大学生消费罪恶感与冲动性之间是否存在中介效应。通过采用自编的成人消费罪恶感量表(CGSCA)、一般决策风格量表(GDMS)和Barratt冲动性量表第11版(BIS-11)等量表,对在北京五所高校就读的432名港澳大学生进行了问卷调查,并运用结构方程模型(SEM)分析三个变量之间的关系。得出以下结果:①港澳大学生冲动性、消费罪恶感和决策风格之间两两呈显著正相关,冲动性显著正向预测决策风格与消费罪恶感。②港澳大学生决策风格在冲动性和消费罪恶感之间的中介效应占总效应的57. 13%。③利用偏差校正的非参数百分位Bootstrap方法进行中介效应检验,冲动性与消费罪恶感之间的中介效应95%的置信区间为0·0551~0. 2146,模型的总效应为0.7019,模型的直接效应为0.2885,间接效应为0.4134,决策风格总的中介效果量为56.76%。从这些结果中不难看出,港澳大学生作为新一代青年人同样拥有着共性消费倾向,港澳大学生决策风格在冲动性和消费罪恶感之间存在显著中介效应。

With the development of our country,more and more young people from Hong Kong and Macao choose to study in the mainland and then stay in the mainland to seek development after graduation.These changes make us pay more attention to the physical and mental development of Hong Kong and Macao students.To explore the relationship of three aspects of consumer guilt,impulsiveness and decision-making style on university students from Hong Kong and Macao,and the mediation effects of decision-making style on university student consumer guilt and impulsiveness.By using the self-made Consumer Guilt Scale for Chinese Adult(CGS-CA),the General Decision-MakingStyle(GDMS)and Barratt Impulsiveness Scale Eleventh Edition(BIS-11),I had made a survey of 432 Hong Kong and Macao university students in Beijing universities,then using the structural equation model to analyze the relationship between three variables.Results:(1)There is a significant positive correlation between impulsiveness,consumer guilt,anddecision-making style,impulsiveness has an obvious positive prediction on decision-making style and consumer guilt.(2)The intermediary effect of decision-making style between impulsiveness and consumer guilt accounts for 57.13%of the total effect.(3)By using the method of Bias-Corrected Percentile Bootstrap to test the mediation effect,I had found that the confidence interval of 95%of Mediation effect between impulsiveness and consumer guilt is 0.0551-0.2146,and the total effect of the model is 0.7019,the direct effect of the model change to 0.2885,the indirect effect is 0.4134,the total intermediary effect of decision-making style is 56.76%.From these results,it is not difficult to see that Hong Kong and Macao students share the same consumption tendency as the new generation of young people.This study confirmed decision-making style of Hong Kong and Macao College Students in the impulsiveness and consumer guilt was significant mediation effect.