职业标准导向下市场营销专业教学内容体系研究

Research on Teaching Content System of Marketing under the Guidance of Professional Standards

为适应未来职业发展需要,提升学生就业竞争力。文章围绕职业标准的市场营销专业教学内容体系构建,以青岛理工大学琴岛学院市场营销专业学生为主要对象,同时通过校友会实施问卷调查"职业资格证书—营销师认证书"对职业晋升资格的认证的意愿,完善学院的继续教育中"订单式人才培养"的合作,以期逐步完善相关的课程体系建设。

In order to meet the needs of future career development,we should enhance students’ employment competence. The article takes students who major in marketing in Qindao College of Qingdao Technological University as the main objects and focuses on the construction of the professional teaching content system of professional standards. Meanwhile we also investigate the willingness of'professional qualification certificate-marketing teacher certification'to professional promotion qualification by questionnaires through the alumni association in order to improve the cooperation o'f order type personnel training'of the continuing education in our college.We hope the construction of relevant curriculum system can be improved gradually.