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项目驱动教学法对中职市场营销教学的影响及应用

The Impact and Application of Project-driven Teaching Method on Marketing Teaching in Secondary Vocational Schools
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摘要 在中职市场营销教学中,对项目驱动教学法进行运用,能有效改善市场营销教学效果,并有效培养学生的营销能力和实践能力。文章简述了项目驱动教学法的含义,浅析了项目驱动教学法对中职市场营销教学的影响,探究了项目驱动教学法在中职市场营销教学中的应用,以期为中职市场营销教学提供借鉴。 In the marketing teaching of secondary vocational schools,the application of project-driven teaching method can effectively improve the teaching effect of marketing,and effectively cultivate students’marketing ability and practical ability.This paper briefly introduces the meaning of project-driven teaching method,analyses the influence of project-driven teaching method on marketing teaching in secondary vocational schools,and explores the application of project-driven teaching method in marketing teaching in secondary vocational schools,with a view to providing reference for marketing teaching in secondary vocational schools.
作者 蒋舒凡 JIANG Shufan(Fuzhou Business Vocational Secondary School,Fuzhou 350002,China)
出处 《当代教研论丛》 2019年第4期134-135,共2页 contemporary Teaching and Research
关键词 项目驱动教学法 中职市场营销教学 教育模式 有效影响 应用 Project-driven teaching method Secondary vocational marketing teaching Educational model Effective impact Application
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