项目驱动教学法对中职市场营销教学的影响及应用

The Impact and Application of Project-driven Teaching Method on Marketing Teaching in Secondary Vocational Schools

在中职市场营销教学中,对项目驱动教学法进行运用,能有效改善市场营销教学效果,并有效培养学生的营销能力和实践能力。文章简述了项目驱动教学法的含义,浅析了项目驱动教学法对中职市场营销教学的影响,探究了项目驱动教学法在中职市场营销教学中的应用,以期为中职市场营销教学提供借鉴。

In the marketing teaching of secondary vocational schools,the application of project-driven teaching method can effectively improve the teaching effect of marketing,and effectively cultivate students’marketing ability and practical ability.This paper briefly introduces the meaning of project-driven teaching method,analyses the influence of project-driven teaching method on marketing teaching in secondary vocational schools,and explores the application of project-driven teaching method in marketing teaching in secondary vocational schools,with a view to providing reference for marketing teaching in secondary vocational schools.