共享、融合与引领:智媒时代高校新媒体的发展策略

Sharing,Integration and Leading: Development Strategy of College New Media in the Era of Intelligent Media

高校新媒体的发展为我国高等教育深化改革营造了良好的舆论氛围。借助新媒体的传播优势,能够推进高校新媒体与传统媒体的深度融合,通过内容、技术、人才、经验的共享,媒介、目标、理念的融合,实现引领高校文化、价值、舆论的发展目标,全面构建高校大宣传格局。

The development of new media in university has created a sound atmosphere for deepening reform of Chinese higher education.The communication advantages of new media can promote the deep integration of new media and traditional media in university.The sharing of content,technology,talents and experience,and the integration of media,goals and ideas can achieve the goal of leading the culture,value and public opinion of university,and build a comprehensive propaganda pattern in university.