新媒体、性别意识与文化再现——基于自媒体传播的话语研究与性别批判

New Media,Gender Consciousness and Culture Representation——A Discourses Study and Gender Criticism Based on We-media Communication

新媒体话语是中华文化话语的有机组成部分。通过考察自媒体中的女性话语以及有关女性的话语,从编码/解码角度分析女性主义/非女性主义的话语表达,对自媒体中作为符号化客体的女性与作为话语主体的女性进行分丝析缕,审视内在于新媒体的性别权力、知识生产与主体建构,揭橥新媒体话语中潜在的菲勒斯中心主义,进而考察新媒体中的话语实践与文化再现,促进当代中华文化话语的变化发展。对新媒体语境下性别意识的探赜索隐能够为女性再现自我、建构主体身份拓展新的言说渠道。

The study of New Media is a component part of Chinese discourse culture research.Through carrying out inspections on female’s discourses and female’s discourses in New Media,analyzing expressions of feminism and non-feminism from encode/decode perspective and making an analysis on difference of female as a symbolic object and a subject in We-Media,the author examines gender power,production of knowledge and construction of subject,and reveals potential phallocentrism in New Media discourses.Through this,the author can observe practice of discourses practice and cultural representation in New Media to promote the change and development of research on the discourse of Chinese cultural the present age.The exploration of gender consciousness in the context of New Media can provide a new way to present selves,and construct their principle of female.