电视的商业化、贵族化、同质化批判

A Criticism of the Commercializing, Aristocratic Tendency and Homogeneity of the Television Industry

商业文化大潮对严肃文化、精英文化产生了巨大的冲击,在电视传播领域中,集中地表现为电视剧的文化品位低俗和游戏娱乐类节目的大量“克隆”的倾向。弘扬主旋律,提倡多样化,多出电视精品,这不仅是完成中国电视任务的根本措施,而且也是中国电视事业的发展方向。提倡多样化,必须警惕和反对电视文化的商业化、贵族化和同质化。我们赞同和呼唤电视文化生产与传播的本土化。

The commercializing of culture makes a strong impact on the serious culture and the fine culture. In thetelevision field, this kind of impact is represented by the vulgar cultural taste of the teleplay and the copying ofentertainment programs Producing multiple and fine TV programs is the main task for Chinese television. During theprocess, we should try our best to avoid the commercializing, aristocratic tendency and homogeneity of the television in-dustry. We advocate a national and localized TV industry.