摘要
现代广告已经深入到社会的各个方面,应当加强对广告导向作用的研究。广告要坚持正确导向,避免误导,必须严格执法,加强管理,提高从业人员素质。
The modern advertisement has penetrated in all aspects of society. We should study more carefully theguiding role of advertisement and hold a right direction of guiding through the following methods: avoiding misguiding,strengthen the managing, and raising the quality of the workers in this field.
出处
《湖南大众传媒职业技术学院学报》
2002年第3期51-54,共4页
Journal of Hunan Mass Media Vocational and Technical College
