“国美现象”断想——资本对传媒行销渠道的冲击

The Impact of Capital on Media's Distribution

传媒业的开放竞争,不仅是加入世贸组织的要求,同时也是完善市场经济体系的必然要求,更是传媒自身发展壮大的需要,是电信业传媒业融合的必然结果。本文从商业资本不断加强对产业资本控制的现象入手,阐述产业链的下游对上游的重要性,以及这一趋势在中国入世背景下对传媒业带来的影响以及应对策略。

Commercial capital is tightening the screws of industrial capital. Distribution channel becomes more andmore important in the whole industry chain. This paper focus on what effect the trend will take on media industry in thebackground of China's entry into the WTO.