文化转型对地方意义流变的影响——以深圳华侨城空间文化生产为例

The Impacts of Cultural Transformation on Place Becoming:A Case Study of Shenzhen Overseas Chinese Town

以深圳华侨城为例,以地方命名和广告文本为分析对象,通过改革开放以来地方意义的建构及其流变过程和特征的分析,讨论文化转型对地方意义流变的影响。研究指出,文化转型期产生多股文化时尚。地方政府和开发商借助空间想象化,透过建筑名称、形式、结构、景观、生活方式和社会网络等符号和关系的文化生产,并配合空间物质性建设,赋予地方新的文化意义,构筑符合主流社会阶层和时代菁英的想象的社区。在此过程中,空间的文化生产是在某一时期以某种文化时尚为主流,其他文化共同参与,而地方意义可能呈现多元性。空间文化生产与再生产方式具有多样性,在某一时期某种文化生产方式占主导,其他方式共同发挥作用,导致地方意义形式的多样性。同一时期地方意义所呈现的复合性和多种形式可能满足了不同时代菁英多元的文化认同。

Place can serve as a template for examining the contemporary cultural dynamics of socioeconomic transformation and restructuring, and the culture has important influences on place construction and becoming.However, in the earlier studies, the culture impacts in the process of place becoming received inadequate treatment. Modern China is now undergoing a rapid and dramatic socioeconomic transformation which can be understood as cultural transformation essentially. Meanwhile, place is continue becoming due to the rapid urbanization and urban renewal in the past decade. The relationship between place becoming and cultural transformation embodies a concentrated reflection of the impact mechanism of changing cultural fashions on cultural production of place. This article aims to explore the impacts of cultural transformations on place becoming, especially focus on how cultural transformation can construct and change the cultural implications of place. This article, using Shenzhen Overseas Chinese Town(OCT) as a case study, examines the changing names and advertising texts to deconstruct the transformation process and characteristic of cultural implications of place. It is oun that the changing culture fashions are the characteristic of the cultural transformation in modern China since the asynchronization and occasionality in the values and lifestyle changing, materiality redevelopment and subject consciousness representation. The local government and the developers employ the notion of spatial imagineering, and select the meanings fit to the culture fashions to construct a place, with the help of physical space(re)construction. The name, structure and form of the architecture, the landscape, the lifestyle and the social network show the new changing meanings of place. In this process: 1) Each place has one dominant culture in the cultural production of space at one time, while the non-mainstream cultures can also play roles in place becoming. The implications of place are from multiple cultures. 2) There are also many ways in culture production of place. When one way is the mainstream, the others will be non-mainstream. 3) The cultural and meanings diversity of a place make it more difference and attractive, and cater to the changing needs of mainstream social classes in different culture fashions. When an urban community can show multiple meanings from different cultures and multiple ways of culture production, it can be a mixed community where people preferring different culture fashions and from different classes can live together and harmoniously.