摘要
旅游市场的竞争力来自游客的满意度。本文根据休闲渔业的特征,从影响游客满意度的因素入手,运用Fornell的顾客满意度指数理论,从实际应用角度出发,试图构建休闲渔业游客满意度评价指标体系。
Tourism market competitiveness comes from the satisfaction of tourist. According to the characteristics of recreational fishery,starting from the factors that affect the tourist satisfaction, this paper uses Fornell’s customer satisfaction index theory, from the practical point of view, in order to build recreational fishery tourist satisfaction evaluation index system.
出处
《潍坊高等职业教育》
2011年第1期91-94,共4页
Weifang Higher Vocational Education
基金
潍坊职业学院社科研究课题“潍坊市休闲渔业的发展现状及其对策研究”的阶段性研究成果。项目编号:WZSK201002
关键词
休闲渔业
游客满意度
评价指标体系
recreational fishery
tourist satisfaction
evaluation index system
