编辑学的视角:女性励志类图书的长销策略

Long-term Marketing Strategy for Female Inspirational Books from View of Editorial Science

从编辑学的视角,对女性励志类图书的畅销与长销进行了分析,认为只有实施长销策略,才能抓住女性励志类图书的内涵。提高女性励志类图书的质量是出版人社会效益与经济效益的追求,也是读者的长久期待。

This paper analyzed marketing strategy for female inspirational popular and classic books based on editorial science,and proposed it is a way to grasp connotation of female inspirational books and improve quality of the books only to implement long-term marketing strategy——this is publishers’ pursuit of social and economic efficiency,and is also reads’ expectation for a long time.